When a shop receives an RFQ, that RFQ is also issued to two or three other shops.  This is how the competitive situation gets established. Job Shops compete on four dimensions: price, quality, lead time, and reliability. Lead time and price are most critical, but our research shows that lead time is just as important as price fifty percent of the time.  Reliability is an underappreciated competitive advantage. This insightful video demonstrates how each of these dimensions can be leveraged to enhance a shop’s competitive edge.